This article was published on September 13, 2022
Influencers may crave attention by “occupation,” but a new AI experiment shows they can’t always control their admirers’ gazes.
Dubbed “The Follower,” the project tracks Instagrammers in the wild. In the process, it offers a glimpse at the terrifying capabilities of automated surveillance .
The experiment is the brainchild of Dries Depoorter, a Belgian artist who previously caught our attention by monitoring politicians using phones at work .
For his latest demonstration of tech’s dangers, Depoorter analyzed feeds from open cameras, which offer easy access to images of public places (and sometimes private ones ).
The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!
Depoorter first recorded weeks of footage captured at Insta-friendly landmarks. Next, he scraped Instagram for photos tagged with the camera locations. His software then compared the Instagram images with the recorded footage.
According to Depoorter, his system picked out influencers with more than 100,000 followers. They were then matched to the film of their Instagram photos being taken.
He shared some examples on –where else? — Instagram.
A post shared by Dries Depoorter (@driesdepoorter)
Initially, The Follower may appear to merely mock the drudgery behind picture-perfect Instagram posts. But Depoorter’s track record suggest he’s aiming at a more dangerous target.
As privacy activists have noted , his monitoring system is benign compared to what companies are already selling to governments.
While the attention-seeking influencers may garner little sympathy, anyone can enter the crosshairs of AI surveillance.
Thomas is the managing editor of TNW. He leads our coverage of European tech and oversees our talented team of writers. Away from work, he e (show all) Thomas is the managing editor of TNW. He leads our coverage of European tech and oversees our talented team of writers. Away from work, he enjoys playing chess (badly) and the guitar (even worse).